KRAFT MAC & CHEESE - “BEST THING EVER

How could we remind people of everything there is to love about Kraft Mac & Cheese? By tapping into their love for everything else. We showed up alongside all sorts of well-liked things (e.g. sports stadiums, reality TV shows, Black Friday sales), each time making the ridiculous – yet surprisingly logical – argument that Kraft Mac & Cheese is actually better. In fact, it’s the Best Thing Ever.

The hyper-contextual campaign featured more than 200 bespoke assets, collectively proving that nothing – and we mean nothing – compares to a bowl of Kraft Mac & Cheese. 

And best of all, it successfully reignited consumers’ relationship with the brand and drove measurable growth across every key sales metric.